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Planet Fitness Reports Q2 2026 Revenue Growth Amid Strategic Shift

Planet Fitness reported a 7.1% increase in total revenue to $365.2 million for the second quarter of 2026, even as the company navigates a period of internal transition. While same-club sales saw a modest 1.7% uptick, leadership is now aggressively pursuing new marketing campaigns and pricing tests to revitalize member growth.

Planet Fitness Reports Q2 2026 Revenue Growth Amid Strategic Shift
Photo: Bio & News

The fitness chain, which now operates 2,930 locations across its global footprint, saw its net income rise to $67.1 million, or $0.87 per diluted share, up from $58.0 million in the same period last year. To bolster shareholder value, the company repurchased and retired approximately 4.0 million shares of its Class A common stock, a move valued at $200 million.

Chief Executive Officer Colleen Keating emphasized that the company is currently pivoting its strategy to better reach a broader audience. Beyond refining its "Judgement Free Zone" branding, Planet Fitness is experimenting with new membership structures and retention tactics. This period also marked a significant leadership change with the appointment of Sudhanshu Priyadarshi as Chief Financial Officer and President of International operations. Looking ahead, the company maintains a stable outlook for the remainder of 2026, projecting revenue growth of approximately 7% and planning to open between 180 and 190 new locations.

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