Since its 2022 inception, the brand has gained traction by prioritizing a "mood-first" philosophy, utilizing proprietary MoodScience Scent Technology to link fragrance with emotional well-being. This expansion into the Canadian market follows a similar retail push into Ulta Beauty earlier this July, signaling an aggressive growth strategy for the Maesa-backed label.

Consumer demand for the brand remains high, driven largely by the success of the Cashmere Vanilla franchise. The line’s Hair, Body & Linen Mist currently holds the title of the top-selling body mist in mass retail, with a sales velocity of one unit every seven seconds. As the company scales, the partnership with Shoppers Drug Mart aims to capture a growing demographic of consumers seeking accessible, ritual-based self-care products.

Products are currently available on the Shoppers Drug Mart website, with a physical in-store rollout scheduled for late August. The full product assortment is expected to be available across all Canadian retail locations by mid-September, cementing the brand’s footprint in the North American wellness sector.