The assistant acts as a bridge between user intent and digital experience. By typing commands like "the text is too small" or "take me to the footer," users trigger the system to apply specific accessibility profiles or navigate directly to requested elements. According to CEO Robert Lopez, the goal is to reduce the friction between a person and the content they need to access, moving away from rigid menus toward intuitive interaction.

Developed in collaboration with the company’s Inclusive Product Advisory Board and accessLabs, the tool reflects ongoing input from the disability community. This integration sits alongside accessiBe’s existing suite of developer tools and manual testing services, which the company frames as a unified platform for digital inclusion. The feature is available immediately for accessWidget users on Growth plans and higher, while traditional manual settings remain accessible for those who prefer them.