The expansion introduces a Jalapeño flavor exclusive to Walmart, alongside existing varieties like Sweet Heat, Nacho, and Buffalo. Each 1.6 oz. bag aims to provide a convenient way for consumers to consume collagen without relying on traditional supplements, powders, or pills. According to Olivia Weihe, Senior Director of R&D at Khloud, the formulation process focused on maintaining the crunch and taste profile of the original chips while incorporating highly digestible collagen.

Khloud Plus retail pricing is set at $3.48 per bag, with a three-flavor variety pack available for $9.99. All products in the line remain gluten-free, non-GMO, and formulated without seed oils. Kristin Piper, Vice President of Wellness Merchandise at Walmart, stated that the partnership reflects a growing consumer demand for functional foods that prioritize taste alongside nutritional convenience.