The company’s expansion into Appleton follows its recent June 2026 entry into Lake Geneva. Management is looking to fill positions including an assistant store manager role, which carries an annual salary of $62,000, as well as multiple department management and cashier openings. Candidates interested in the new site can apply directly through the company’s careers portal.

Since its founding in 1955, the retailer has maintained a specific corporate culture centered on its Five Founding Principles. Employees receive benefits such as a "Vitamin Bucks" program, which adds $1 per hour in store credit, and a unique birthday bonus equivalent to one day's wages. These incentives are part of a broader compensation package that includes health insurance, 401(k) plans, and store discounts for full-time staff. The company currently operates 174 stores across 22 states, maintaining a focus on organic produce and non-GMO bulk goods.