Hudler joins the Englewood-based chain following a tenure as senior vice president and chief marketing officer at Whataburger. His resume includes high-level leadership positions at major brands such as Dunkin’ Brands, Popeyes, and Dick’s Sporting Goods. President and CEO Dave Pace highlighted Hudler’s reputation for building iconic brands and his guest-first approach as critical assets for the company’s ongoing 'First Choice' growth strategy.

In his new capacity, Hudler will manage the brand’s advertising, digital engagement, loyalty programs, and culinary innovation. Russ Klein, who successfully implemented a data-driven approach to the company's marketing over the past year, will continue to support the transition in a consultative capacity through the end of 2026.