The collaboration leverages HXE’s technology to streamline the entire event lifecycle, from initial lead generation to final delivery. By embedding MHR hotels into the platform, the group seeks to increase visibility among high-intent planners who require seamless, tech-enabled event solutions. Participating properties will gain access to specialized tools designed to accelerate inquiry management and improve conversion rates.

Cinn Tan, Chief Commercial Officer at Millennium Hotels and Resorts, emphasized that the partnership is particularly focused on capturing outbound MICE demand, especially from China. According to HXE CEO Liang Yang, the integration allows corporate clients to source venues in major global hubs—including Singapore, London, Paris, and New York—with a claimed efficiency five times faster than traditional methods. The initiative officially commences in August, marking a shift toward deeper digital automation for the hospitality group's global meeting operations.