The promotion invites diners to explore international cuisines ranging from Peruvian and Thai to Italian and Colombian, with entry-level pricing starting at $10. New additions to the city’s dining landscape, such as Signor Sassi, P. Pole Pizza, Boost E&V Juice Bar, and Barrel Wine & Cheese, are participating alongside established neighborhood favorites. This initiative, managed by the Hallandale Beach Community Redevelopment Agency under the "BE Local" brand, aims to provide a reliable influx of customer traffic for local businesses during the typically slower summer months.

Dr. Jeremy Earle, City Manager and CRA Executive Director, noted that the program has fostered local discovery for six years, helping to define the city's multicultural identity. By offering exclusive, limited-time menus, the city encourages residents and visitors to engage with businesses they might otherwise overlook. Detailed menus and a full directory of participating establishments are available via the official BE Local digital portal.