The facility prioritizes an immersive experience, moving beyond standard retail to demonstrate how architectural lighting, motorized shades, and decorative fixtures interact within a residential layout. Visitors can test the company’s new custom Roman Shade program alongside integrated control systems, observing how the layering of natural and artificial light influences interior textures and atmosphere.

"Winter Park has a vibrant design community with a deep appreciation for beautiful, thoughtfully designed homes," said Gale Singer, founder of the company’s direct division. The showroom is now open for walk-ins and private consultations, with the brand continuing its global expansion of over 70 locations by focusing on the intersection of smart technology and aesthetic design.