The company’s trajectory accelerated following a $50 million capital injection from Motive Partners in December 2023. CEO Nandan Sheth attributes the growth to a market shift toward card-linked installment solutions that allow merchants to maintain direct customer relationships while offering shoppers flexible payment options.

Splitit leveraged its funding to expand into banking and physical retail sectors. Key developments include the launch of FI-PayLater for credit unions and a white-label installment app for Shopify merchants. The platform also achieved significant integration milestones, notably bringing card-linked installments to Samsung Wallet for in-store transactions and partnering with DXC Technology to support core banking platforms. Most recently, the company debuted Splitit Go to facilitate face-to-face sales in industries like healthcare and automotive, further embedding its technology into both digital and physical commerce ecosystems.