The incubator starts with three days of intensive in-person training, moving from customer discovery to mapping a minimum viable product and mastering financial basics. Following the initial sessions, participants engage in six weeks of virtual instruction to solidify their execution strategies. This specialized cohort is free of charge, and the foundation takes no equity in the participating ventures.

Retired U.S. Marine Corps Brig. Gen. Terry Williams, director of the program, noted that the curriculum is designed to leverage the resilience and problem-solving skills veterans cultivate during their military service. To qualify, applicants must be veterans or military spouses based in the Boston area with a developed idea or a working prototype. Interested candidates can find application details and deadlines through the PenFed Foundation website.