Kardashian’s endorsement follows her search for a routine-friendly solution to manage her skin health. She cited the supplement's reliance on sulforaphane, a compound derived from whole broccoli seeds, as a primary reason for her interest. According to the celebrity, the product helped clear her skin within weeks of consistent use, prompting her to adopt it as a staple for both skin and gut health.

Broc Shot, which holds a Seal of Recognition from the National Psoriasis Foundation, functions by activating the body’s NRF2 pathway to support natural detoxification and inflammatory responses. Co-founder Gracia Walker noted that the company’s objective centers on leveraging the body’s internal defense systems rather than merely addressing surface-level symptoms. The brand subjects its batches to third-party testing for heavy metals and contaminants to ensure potency. Available in powdered sachets and capsules, the supplement is now positioned as a key player in the intersection of cellular health and skincare.