Management will host a live conference call at 7:30 a.m. Eastern Time to address the results, with a simultaneous broadcast occurring at 7:30 p.m. Beijing time. Participants can access the discussion via dial-in numbers for the United States (1-888-317-6003), Hong Kong (800-963-976), Singapore (65-3158-8715), and Mainland China (4001-206-115) using the passcode 5702943.

For those unable to attend the live session, a replay will remain available through September 3, 2026, by calling 1-855-669-9658 in the U.S. or 1-412-317-0088 internationally, using the access code 3425144. A live webcast and subsequent archive will be hosted on the investor relations portal at ir.baozun.com.