The new product utilizes an amino acid-based cleansing complex combined with PENTAVITIN, a plant-derived ingredient that binds to skin keratin to provide hydration for eight hours post-wash. Clinical testing indicated that 88% of participants experienced enhanced skin-barrier function shortly after application. The formula is sulfate-free, vegan, and cruelty-free, featuring a naturally derived aroma of aloe, cucumber, and green tea.

CEO Malachy Mitchnick stated that the company’s objective was to avoid the common industry practice of stripping essential lipids while removing sunscreen and oil. By utilizing sugar-derived cleansing agents alongside glycerin, the brand intends to prepare the skin for subsequent treatments. This launch completes a foundational three-part system alongside the brand’s SPF 41 sunscreen and Restore Serum, all available now at burnd.com.