Developed by Dr. Amanda Lewis, the kit addresses a perceived gap in the beauty industry where nightly oral hygiene has historically remained clinical rather than experiential. The system includes 1.25-inch, rubber-free medical paper tape designed for sensitive skin, paired with a 5-gram glass jar of recovery balm formulated by a holistic esthetician to repair skin overnight. Consumers can purchase refill packs for both components to minimize waste.

This launch follows the brand’s earlier success with its biodegradable Floss Discs and Smile Whitening Wands. By entering the sleep category, Lewie aims to align oral health with the elevated standards currently applied to skincare and bedroom environments. The products are now available through the company’s website, building on a distribution model that already spans luxury hospitality and boutique retail channels.