The bank’s ascent in the SME sector is anchored by a deliberate strategy to expand transactional financing. Carlos Hank Gonzalez, Chairman of the Board of Directors of Grupo Financiero Banorte, noted that the institution prioritizes step-by-step guidance for businesses, viewing them as the primary engine of the Mexican economy. This approach materialized through significant investments in point-of-sale technology and enhanced payroll account benefits designed to provide greater financial protection for employees.

Financial inclusion remains a core component of this strategy, specifically through the Mujer PyME Banorte initiative. In 2025 alone, the program directed more than 2 billion pesos to over 5,000 women entrepreneurs. Beyond direct capital, the bank paired these financing efforts with dedicated education programs and insurance products, solidifying its presence as a market leader in a highly competitive segment.