By incorporating Connectbase’s Connected World platform, BCN has digitized critical stages of the procurement process, including service qualification, provider discovery, and location intelligence. This shift replaces manual workflows with automated data, allowing advisors to manage requirements for clients ranging from single-site businesses to large-scale global organizations. The integration is designed to reduce friction in the buying journey, ensuring that connectivity, cloud, and security solutions are delivered with increased accuracy.

Jeanne Duca, Chief Marketing Officer at BCN, noted that the goal is to remove the complexities often associated with technology procurement. By leveraging Connectbase’s database, BCN intends to provide advisors with the visibility necessary to make confident decisions regardless of a customer’s geographic footprint. This collaboration will be highlighted at the upcoming TCWLIVE! event in Chicago, where BCN executives plan to discuss how digital transformation and advisor enablement are reshaping the broader connectivity commerce sector.