The firm’s growth centers on a structural gap in the U.S. housing market where more than $11 trillion in home equity remains trapped behind high interest rates. While traditional commercial lenders have tightened debt-to-income requirements, Truss Financial Group has scaled its portfolio of non-qualified mortgage products and second-lien home equity lines of credit.

CEO and founder Jeff Miller attributes the company's expansion to the failure of traditional mortgage models to adapt to current economic conditions. By offering Debt-Service Coverage Ratio HELOCs, the firm allows investors to tap into property cash flow rather than personal tax returns. This approach has proven particularly effective for self-employed professionals who struggle to secure liquidity through conventional channels. The company, which originated in 2006, continues to focus on these alternative lending solutions to bridge the gap between locked-up equity and active working capital.