Starting August 19, participants can post their most imaginative name ideas on the brand’s Instagram or TikTok pages, using the tags #LBMysteryFlavor and #LittleBitesContest. According to Rielly Whims, the brand manager for Little Bites, the initiative aims to encourage family engagement and creativity during snack time. The company plans to select finalists who will then advance to a bracket-style voting phase on social media, with the ultimate winner scheduled to be announced on October 1.

Beyond naming rights, the grand prize includes a personalized party featuring entertainment and a visit from the Little Bites Mystery Muffin Van. Senior Director of Marketing Annie Meehan noted that the goal is to capture a sense of joy and nostalgia through the naming process. The mystery muffins are currently available at grocery retailers nationwide with a suggested retail price of $5.69.