The brand is expanding its reach by introducing a 187ml three-pack format alongside its standard 750ml bottle. This shift aims to accommodate smaller, spontaneous social settings—from orchard picnics to evening gatherings—that characterize the transition into cooler months. For those looking to adapt the Italian experience to the season, the company suggests blending the Prosecco with pear nectar, elderflower liqueur, and seltzer to create a fall-inspired spritz.

Lisa Schuster, National Marketing Director for Enovation Brands, notes that the product is designed to help consumers prioritize connection despite the uptick in activity that typically accompanies the fall schedule. Gemma di Luna, produced from 100% Glera grapes, maintains a 10.5% ABV and offers a profile featuring notes of white flowers, lemon peel, and peach. The wines are currently available nationwide with a suggested retail price of $16.99 for the 750ml bottle and $19.99 for the new three-pack. Enovation Brands, a subsidiary of the Italian Wine Brands S.p.A. group, continues to leverage its parent company’s massive production capacity—which reached 160 million bottles globally in 2025—to supply the growing American demand for accessible Italian sparkling wine.