Each variety pack features seven Chocolate Peanut Butter bars and seven Double Fudge Brownie bars. Every unit contains 20 grams of protein paired with a 5-gram serving of creatine monohydrate. According to CEO and co-founder Jim Simon, the goal is to simplify daily creatine intake by replacing unappetizing powder supplements with a snack-based alternative developed under the company's "Real Food First" philosophy.

Founded in 2014 by siblings Jim Simon and Nettie Del Prete, the brand manufactures its products in-house at its Illinois headquarters. This Sam's Club partnership adds to a growing retail footprint that already includes Costco, GNC, and various national convenience chains. The company continues to lean into functional ingredients, with a product lineup that also incorporates MCT oil, collagen, and turmeric to differentiate itself within the crowded protein snack market.