Millard and Hammel bring significant operational expertise to the partnership. Millard previously served as Vice President of Research for FRANdata, where she specialized in franchise analytics, while Hammel contributes her background as an attorney. Their transition into early education follows a decade of managing a portfolio within the Two Maids franchise system.

The choice to partner with Tierra Encantada stems from the brand's focus on play-based STEAM learning and its established business model. For the franchisor, attracting experienced operators like Millard and Hammel is a key component of its national growth strategy. Tierra Encantada currently operates 21 centers with 47 additional locations in development, boasting an average unit volume of $2.6 million for centers open at least two years. By entering the Maryland market, the company aims to leverage the state’s reputation as a high-growth environment for franchise businesses.