The sale includes price cuts of 25% on brands such as Altra, KEEN, and Sea to Summit, alongside broad discounts on Thule and Yakima cargo systems. Clearance items will see reductions of up to 50%, with additional flash deals hitting the REI Outlet section in two waves: August 31 to September 1 and September 3 to September 4, offering up to 60% off select products.

Members of the co-op receive preferential treatment during this window, including an extra 20% off one Outlet item and a 25% discount on bike shop installation services. New members who sign up by September 7 and complete a qualifying purchase of at least $50 receive a $30 bonus card for future use. The Seattle-based retailer, which serves a community of 25 million, continues to market its lifetime membership—priced at a one-time $30 fee—as the primary gateway to expanded rewards, free shipping, and access to used gear through its Re/Supply program.