For years, small food, pharmaceutical, and medical device companies have relied on manual logging to manage supply chains, a process that risks human error during recalls and inventory management. Louis Leung, CEO and co-founder, noted that the platform was designed to answer critical logistics questions without the prohibitive price tag or lengthy implementation periods associated with enterprise software.

The new functionality allows businesses to track a batch from initial receipt to final customer delivery, automating shelf-life monitoring and the "first-expired-first-out" shipping process. Beyond basic tracking, the system integrates GS1 barcode support and allows for the simultaneous monitoring of serial numbers and batch codes. These tools are now available across the company’s web, manufacturing, and mobile platforms, with no additional fees for current subscribers on mid-size plans or higher.