The MaX platform moves beyond traditional single-dimension AI, which typically focuses solely on noise reduction at the expense of sound immersion. According to company data, 97% of users show improved performance in noisy group conversations when using the new technology compared to key competitors. To facilitate this, the system is anchored by a new chip that offers 54 times the processing power and 50% greater energy efficiency than previous Signia models.

This processing capability powers the first device on the platform, the Pure C&G MaX. It features OneConnect technology, which supports Bluetooth Classic, LE Audio, Telecoil, and Auracast to ensure broad compatibility with modern devices. The hardware is designed for intensive use, featuring a portable charger capable of providing six hours of runtime from a 30-minute charge. Signia, part of the WSA group, is rolling out the platform in the U.S., Germany, and the Nordics starting August 24, with a wider global expansion planned for later in 2026.