The upcoming Kenwood club centers on the brand's 'Amped Universe' concept, which integrates strength training, reformer Pilates, and recovery services into one accessible space. Members will have access to specialized zones including the Amped Arena for power training, the Azura Cove for recovery, and the Sweat Cinema, where users can watch films during cardio workouts. Other areas such as Lunar Escape and Studio Suites provide dedicated spaces for mindfulness and private focus.

CEO Travis LaBazzo highlighted the personal significance of the expansion, noting that his own interest in the fitness industry began in Ohio. The facility will feature a heavy-duty equipment lineup, including pendulum squats, vertical leg presses, and various plate-loaded machines, catering to both casual gym-goers and serious lifters. While the official opening date remains forthcoming, the company plans to release details regarding founding memberships and hiring in the coming months.