The new beverage marks the first time f'real has incorporated Golden OREO cookies into its lineup. The shake combines a vanilla-forward cake batter base with the cookies and rainbow sprinkles, designed to replicate the experience of eating batter from a bowl. Customers can prepare the drink at in-store kiosks, where the patented blending system allows for three distinct thickness settings at the touch of a button.

This release targets significant consumer demand for both brands. While the Birthday Cake flavor has been a top request on social media since its 2023 limited run, the classic OREO Cookies & Cream remains f'real's best-selling item. Megan Grinstead, vice president of marketing at Rich Products, noted that the combination was intended to offer a celebratory, novel experience for fans of both products. The 12-ounce milkshakes are priced at $3.99 and are available at various retailers, including Sheetz, Circle K, and Kwik Trip.