The recognition places Carnett alongside a select group of agency heads chosen for their adaptability in a volatile information landscape. The FYI based its 2027 outlook on leaders who demonstrate clear strategies in AI-era visibility, research, and specialized communication services. For Carnett, this marks a milestone in the evolution of Marketing Maven, which she founded in 2009. The agency has steadily expanded beyond traditional media relations, integrating search visibility, Hispanic marketing, and purpose-driven campaigns into its core offerings.

Carnett’s agency, based in Los Angeles with a footprint in New York City, has earned recurring spots on the Inc. 5000 list and O’Dwyer’s rankings. By prioritizing measurement and generative engine optimization, the firm aims to address the modern client mandate: tying every piece of coverage directly to tangible business results. As the industry faces a decline in traditional journalism and a rise in algorithmic discovery, Carnett’s focus remains on maintaining brand relevance in an environment where visibility is no longer guaranteed by press releases alone.