The addition of the 50mg strength addresses growing demand for higher-potency, THC-free wellness products. By focusing on broad-spectrum formulations, the company aims to provide consumers with consistent alternatives ahead of impending federal regulatory changes that will impose stricter limits on THC content in hemp-derived goods.

Co-founder Todd Smith noted that the expansion is driven by evolving consumer preferences for varied routines and product strengths. The new gummies maintain the brand's established testing and sourcing protocols, ensuring transparency remains a core component of the rollout. Both the sour apple and strawberry lemonade varieties are available immediately through the company’s retail channels.