Richardson joins as Chief Communications Officer, drawing on 15 years of experience that includes high-growth tenures at VSCO and BetMGM. Singh steps in as Executive Creative Director, bringing nearly two decades of brand-building expertise from roles at Chime and FanDuel. The pair previously worked alongside Wexler to define the market identity that propelled PrizePicks to its status as one of North America’s fastest-growing sports companies.

Their partnership is already underway at the studio. Richardson and Singh have spearheaded the development of The Spell Off LIVE!, a celebrity-driven competition series hosted by DC Young Fly. The show, which features appearances from figures like Chad Ochocinco Johnson and T.I., serves as the inaugural project for the studio’s portfolio. In their new roles, Richardson will manage reputation and brand strategy, while Singh directs the creative output for all upcoming ventures.