The luncheon serves as a primary fundraiser for the Magnolia Council, a group of philanthropists dedicated to advancing early-stage cancer research and patient support services. Since its inception in 2009, the event has generated over $6 million for the foundation’s dual mission of funding high-risk research and maintaining the Magnolia House program, which offers free wellness and nutritional resources to patients across Southern California.

Beyond their advocacy for genetic testing, the honorees are established figures in their respective fields. Jaye Eigler is the founder of the boutique Intuition, Dana Levine operates the styling firm The Clothing Therapist, and Mindy Weiss is a globally recognized event designer. Their combined influence has been instrumental in shifting the conversation around BRCA gene mutations. Attendees at the upcoming gathering will have access to a curated luxury boutique featuring brands such as Veronica Beard, with all proceeds directly supporting the foundation’s ongoing clinical investments and community programs.