The new division integrates pricing governance into the firm’s existing commercial growth platform, which already covers sales transformation, talent acquisition, and AI automation. By addressing how prices are set and exceptions managed, the firm intends to capture margin that typically evaporates due to discount drift and inconsistent cost pass-throughs. For distributors operating on mid-single-digit EBITDA, even a 1 percent improvement in realized pricing can drive a 22 percent increase in bottom-line profitability.

Shafohi Alamgir joins CEO Ali Hasham with over two decades of experience at companies including AG Growth International, Molex, and WESCO Distribution. Her mandate focuses on replacing gut-feel pricing with structural governance and seller enablement. The practice will deploy a fixed-scope diagnostic for clients to identify specific areas of margin leakage, followed by the implementation of pricing guardrails and sensitivity analysis. Alamgir argues that most distributors are not under-earning by nature, but rather losing value through operational chaos that requires systemic change rather than simple mathematical adjustments.