The new designation places Walden Media Group in charge of marketing support for Drybar, Elements Massage, Radiant Waxing, and Fitness Together, alongside its existing work with Amazing Lash Studio. This shift aligns with the growth agenda set by WellBiz CEO Amanda Clark and CMO Michelle Devore as they look to scale the company’s diverse franchise footprint.

Zachariah Walden, CEO of Walden Media Group, described the expanded relationship as a move to bring their go-to-market expertise to a national scale. To support this growth, the agency is deploying a proprietary advertising technology system. This multi-million dollar investment aims to replace legacy marketing strategies with AI-enabled booking experiences and cleaner attribution modeling, specifically designed for the complexities of multi-location businesses.