While top-line growth remained robust, the company faced margin compression as same-store sales growth dipped to -4.8%. Management attributed this decline primarily to lower average transaction prices, a direct result of heavy consumer subsidies deployed through third-party delivery platforms since mid-2025. Despite these headwinds, net profit rose by 22.9% to RMB81.0 million, bolstered by a 33.7% jump in total transaction volume and strong loyalty program engagement, which now counts 41.9 million members.

CEO Aileen Wang noted that the brand is prioritizing long-term market share over short-term pricing, with same-store transaction counts in newer markets turning positive for the first time. To support this ongoing expansion, the company recently inaugurated its fourth supply chain center in Wuhan, capable of servicing over 200 stores, with additional facilities planned for Chengdu and Nanjing by late 2027.