The renewed agreement positions Coca-Cola as an official club partner, with the sports-focused brand Powerade also joining the effort to emphasize athlete performance and energy. Beyond traditional sponsorship, the deal focuses on cultural integration, tapping into fashion, music, and digital engagement to connect with the club's global fanbase. A tangible centerpiece of this collaboration is a new experiential hub at the Parc des Princes, designed as an open gathering space for supporters to engage with immersive events throughout the upcoming seasons.

To mark the relaunch, the companies are releasing 400,000 limited-edition collector cans branded with the club’s colors. These will hit shelves on October 12 at over 650 Carrefour retail locations across the Île-de-France region. Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, stated that the partnership seeks to craft increasingly creative engagement for millions of supporters, while Sébastien Lesage, Director of Sports Partnerships at Coca-Cola Europe, emphasized the move as a continuation of a two-decade history of shared sporting passion.