Kylie Jenner’s k2o Hydration Brand Enters Target Nationwide

Kylie Jenner’s functional beverage brand, k2o, is making its first foray into physical retail through a nationwide partnership with Target. This expansion follows a rapid debut earlier this year, during which the company’s signature hydration mixes generated over $2 million in sales within their first five weeks on the market.

August 26, 2026, 05:09 PM Bio & News 1,331 0

Photo: Bio & News

Since the brand’s introduction in April 2026, k2o has positioned itself at the intersection of beauty and wellness. The product line, centered on the Advanced Skin Hydration Mix, utilizes a formula of electrolytes, hyaluronic acid, and VERISOL® Bioactive Collagen peptides. According to CEO Jay Hunter, the move to Target represents a strategic effort to scale accessibility for a consumer base seeking functional ingredients designed to improve skin elasticity and hydration.

The rollout includes four distinct options: Strawberry Lychee, Peach, Watermelon Lime, and a curated Variety Pack. Retail presence at Target will be supported by dedicated end-cap displays and promotional activations. The brand’s initial success was highlighted by a swift sell-out of its Watermelon Lime flavor within eight hours of its online launch, signaling strong consumer demand for its beauty-focused hydration approach. Beyond Target, the products remain available through k2o.com, TikTok Shop, and iHerb.

When reusing this material a link to Money Talk is required.