The lawsuit, filed by the Rosen Law Firm, claims Wix executives misled shareholders by inflating the competitiveness of their AI offerings while understating the financial burden of their development and promotion. According to the complaint, these disclosures caused investors to suffer damages when the true details of the company's financial and commercial position reached the market.

Participation in the suit does not require out-of-pocket payments, as the firm operates on a contingency fee basis. While no class has been certified yet, those interested in representing the group must petition the court by the September deadline. Investors retain the right to select their own counsel or remain absent class members, as the ability to recover damages is not contingent upon serving as a lead plaintiff.