The product utilizes A.N ProDen, a 100% natural seaweed-based ingredient, to combat plaque and tartar buildup through the cat's natural saliva. Each single-serve pouch provides six calories and features a 25% chicken protein base, a formulation that achieved a 90% approval rate in taste testing.

Sara Ahlström, Global Marketing Manager at Swedencare, noted that the format was specifically engineered to address the reluctance many cats show toward standard dental hygiene tools. By prioritizing palatability, the company aims to simplify the daily routine for pet owners. The Crème is currently available in select European markets, including the UK, Germany, Sweden, Spain, and France, marking a strategic expansion of the Malmö-based company's oral health portfolio for pets.