The inaugural event moves beyond a traditional film screening, positioning itself as a business platform for brands to study the evolution of storytelling. Shortlisted entries include high-profile campaigns for WhatsApp, British Airways, Amazon Books, and Toray Industries, demonstrating how global corporations are integrating cinematic techniques into their marketing. Organizers emphasize that the transition from a decade-long showcase to a full-scale summit reflects a broader industry shift toward sophisticated, narrative-driven advertising.

AI serves as a core pillar of the summit’s programming. Key sessions include an examination of AI-driven creative workflows by PYRAMID FILM QUADRA and amana inc., as well as an exploration of virtual human integration led by Aww Inc., the creators behind the digital influencer imma. Additional panels will address the emerging "editorial film" paradigm and the role of localized storytelling in global branding. The event is steered by Executive Advisors Takuma Takasaki and Kentaro Kimura, with former Dentsu Executive Creative Director Keiichi Higuchi presiding over the jury. Tickets are currently available via Peatix, with virtual access to the sessions extending through November 30.