The agency’s work earned recognition in categories ranging from the best use of AI and data to innovative marketing campaigns. One primary initiative involves Direct Publisher Conversion Optimization, which bridges the gap between campaign outcomes and publisher teams. By feeding conversion data directly back to publishers, the agency enables more granular audience targeting and inventory management.

InterMedia also partnered with Peer39 and Pontiac Intelligence to build a privacy-safe framework for show-level buying in programmatic CTV. This technology recently provided performance reporting across 94% of impressions in an open-auction campaign, allowing for real-time adjustments. A third project, conducted with Anoki, tested real-time contextual technology to analyze the tone and topic of live news segments, creating a more nuanced approach to ad placement.

Bob Yallen, President and CEO of InterMedia Advertising, credited the agency’s evolution and strong partnerships for the achievement. SVP of Digital David Nyurenberg noted that these projects were born from challenging traditional industry workflows rather than chasing accolades. Winners will be revealed on September 28 at Programmatic I/O New York.