CEO Ohad Hecht pointed to Koepke’s existing influence on the firm’s commercial discipline as a primary driver for the promotion. Koepke will now focus on accelerating the adoption of Emplifi’s Fuel AI technology, which aims to unify disparate workflows across marketing, commerce, and customer care. His recent tenure involved working directly with strategic accounts to navigate AI-enabled digital transformation.

Koepke enters the role as the company seeks to capitalize on the increasing demand for consolidated customer engagement tools. By scaling global operations, he intends to translate the platform's recent technical innovations into measurable business value for the firm's client base of over 20,000 brands. His appointment signals a shift toward prioritizing repeatable revenue growth and deepening existing partner relationships.