The East Lansing-based franchise is centering its autumn strategy on both classic and experimental flavor profiles. Beyond the standard Pumpkin Spice Latte, the menu introduces a new Sweet Foam Pumpkin Cold Brew and the Jack-O-Lantern Latte, which blends pumpkin with vanilla and marshmallow. Apple enthusiasts can access a dedicated cider collection, including the CiderBerry Red Bull Mocktail and the returning Maple Bourbon Latte, a recipe originally introduced in 2020.

Food offerings are also expanding to match the seasonal theme. The Maple Waffle Sandwich, constructed with Belgian-style waffles and maple syrup, returns alongside the introduction of bite-sized Mini Pumpkin Cream Cookies. These items are complemented by a series of promotional events, including Friday Night (De)Lights, which offers 20-ounce specialty drinks for $5, and a School Staff Appreciation Week from September 8 to 11. In October, the brand shifts toward a Halloween-focused aesthetic with specialty drinks like the Vampire Creme Freeze and the Ghoul Fuel Red Bull Mocktail, while children visiting in costume receive a free drink throughout the month.