The booth experience centered on active participation, featuring a rotating daily schedule that highlighted titles like Wargaming’s World of Tanks Blitz, Gameloft’s Asphalt Legends, and SkyFu’s Petal Paws. On August 29, the main stage reached peak attendance with interactive showdowns and audience quizzes, rewarding fans with branded merchandise and hardware including the HUAWEI FreeClip and FreeBuds 7i. Beyond the competitive stage, visitors engaged with a stamp-collection program that encouraged exploration across the booth’s various gaming zones.

Developers utilized the Cologne venue to gauge direct feedback from the European market, noting that the physical interaction with titles like Petal Paws provided valuable community insights. To sustain engagement after the show, Huawei is offering regional coupons of up to 25% off through AppGallery, while maintaining ongoing community connections via their Discord channel and social media platforms. The week concluded as a strategic push to deepen the footprint of Huawei’s gaming ecosystem among both casual and hardcore players.