Retailers nationwide are stocking the new Apple Edition, distinguished by a signature gradient can that shifts from warm red to yellow. The drink maintains the same functional energy-boosting ingredients as the original Red Bull Energy Drink, including 80 mg of caffeine in every 8.4 fl oz serving. Consumers can purchase the beverage in 8.4 fl oz and 12 fl oz individual cans, as well as 12 fl oz 4-packs.

While the flavor profile remains identical to the previous seasonal release, this permanent iteration is currently offered exclusively with sugar. The move follows a year in which the company moved over 13.9 billion cans globally, signaling a strategic effort to capitalize on the popularity of the Fuji apple and ginger combination by integrating it into their core year-round portfolio.