McGill arrives at the frozen dessert chain with a distinct perspective born from 25 years of entrepreneurship, including the personal ownership of five businesses in retail, wellness, and education. Her career trajectory provides her with a dual understanding of the franchise model, balancing the needs of the franchisor with the day-to-day realities of unit operators. Her mandate involves identifying high-growth regions across the United States while streamlining development processes to ensure operational integrity remains a priority during rapid scaling.

Michael Keller, President and CEO of Jeremiah's, noted that McGill’s service-driven leadership and strategic background are critical to the brand's next chapter. Since beginning its franchising efforts in 2019, the company has grown to over 175 locations or units in development. McGill will collaborate directly with Area Representatives and leadership teams to ensure that new and existing owners have the training and operational tools necessary to sustain the brand's culture as it enters new markets.