Devon Buckland, Vice President of Business Operations for the Bulls, noted that the partnership will introduce new promotions and game-day excitement for the team’s inaugural season. Under the agreement, AE Texas—a subsidiary of Atlantic Energy—will launch specialized residential electricity plans for supporters while maintaining a visible presence at arena activations and regional community gatherings.

Lindsay Spletter, Director of Marketing for Atlantic Energy, stated that the move is part of a broader strategy to foster local connections and support the growth of the team. Beyond marketing, both organizations plan to collaborate on community outreach programs and energy awareness campaigns. The deal marks a significant expansion for AE Texas, which has operated in the state since 2012, as it looks to integrate its services into the local Houston sports landscape.