The expansion centers on a new Power Rack system designed for heavy-duty institutional use. Beyond the USC Trojans, the equipment has debuted at the Arthur M. Blank U.S. Soccer National Training Center, where the gear is finished in red, white, and blue with team-specific branding. These installations serve as a blueprint for the Nike Strength Pro line, which targets professional sports organizations and high-performance hubs requiring bespoke industrial-grade hardware.

In the Pacific Northwest, the Kaiser Permanente Performance Center has also adopted the line for the Portland Thorns and Portland Fire. By focusing on customization, the brand aims to capture a market segment that demands specific aesthetic and functional integration into existing weight rooms. Dimension 6 Fitness, the Portland-based licensing partner managing the development and manufacturing, frames this push as a scalable solution for both championship-caliber programs and specialized boutique training studios.