Turnbull joins the firm following senior tenures at ODL Securities and FXCM Europe, where he focused on institutional sales and cross-market business development. His arrival aligns with a broader strategic shift at Pepperstone toward proprietary technology ownership, a move intended to provide greater control over client experiences in diverse regional markets. Marc Boever, head of EMEA, noted that the appointment reflects a commitment to localized leadership in a region defined by distinct regulatory environments and trader profiles.

Kenya remains central to this strategy. As the country operates under the Capital Markets Authority, it serves as a testing ground for the broker's compliance-led approach. Turnbull plans to leverage Kenya's mature regulatory framework as a blueprint for expansion, emphasizing that while appetite for online trading is surging across the continent, success depends on tailoring services to the specific needs of individual trading communities.