The partnership marks a strategic shift for the Windermere-based brand, which aims to move beyond a direct-to-consumer model over the next 9 to 12 months. Co-founder and creative director Ananda Saba noted that Hunt’s involvement is intended to move beyond traditional influencer promotion, integrating her expertise into the brand's core development. Hunt plans to focus on creative direction, audience engagement, and brand positioning for the company’s morning and evening oral care systems.

Joining Hunt on the council is her fiancé, Derek Green, a former SMU quarterback and wealth management professional at Creative Planning. Green will provide operational and financial oversight for the group. DAYLY, founded by Shamir Patel and Ananda Saba, currently markets its dual-system products—which utilize various vitamins and botanicals—through its website and Amazon. The company intends for the Growth Council to serve as a primary engine for its upcoming expansion into broader retail environments.