The brand emerged from a personal health scare following his father's melanoma diagnosis, which pushed Stoneking to prioritize effective UV protection that athletes would actually wear. What began as experiments in his home kitchen turned into an eighteen-month development cycle. He eventually partnered with a professional manufacturer to meet strict Food and Drug Administration guidelines, ensuring the final product provides broad-spectrum UVA and UVB defense with eighty minutes of water resistance.

Unlike recreational sunscreens, this product is marketed as essential athletic gear. The unscented, coral-safe formula absorbs without leaving a white residue, preventing the eye-stinging runoff that frequently distracts competitors. Stoneking noted that he struggled to find existing options that balanced high-performance functionality with health-conscious ingredients. Now, the sunscreen is available through Amazon, the company's website, and Carter's Ace Hardware, signaling a push to normalize sun protection as a standard component of an athlete's kit.